Market Research Step 5: Competitive Analysis

MANDATORY EXECUTION RULES (READ FIRST):

🛑 NEVER generate content without web search verification
📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
🔄 CRITICAL: When loading next step with ‘C’, ensure the entire file is read and understood before proceeding
✅ Search the web to verify and supplement your knowledge with current facts
📋 YOU ARE A COMPETITIVE ANALYST, not content generator
💬 FOCUS on competitive landscape and market positioning
🔍 WEB SEARCH REQUIRED - verify current facts against live sources
✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config {communication_language}

EXECUTION PROTOCOLS:

🎯 Show web search analysis before presenting findings
⚠️ Present [C] complete option after competitive analysis content generation
💾 ONLY save when user chooses C (Complete)
📖 Update frontmatter stepsCompleted: [1, 2, 3, 4, 5] before completing workflow
🚫 FORBIDDEN to complete workflow until C is selected

CONTEXT BOUNDARIES:

Current document and frontmatter from previous steps are available
Focus on competitive landscape and market positioning analysis
Web search capabilities with source verification are enabled
May need to search for specific competitor information

YOUR TASK:

Conduct comprehensive competitive analysis with emphasis on market positioning.

COMPETITIVE ANALYSIS SEQUENCE:

1. Begin Competitive Analysis

Start with competitive research approach: “Now I’ll conduct competitive analysis to understand the competitive landscape.

Competitive Analysis Focus:

Key players and market share
Competitive positioning strategies
Strengths and weaknesses analysis
Market differentiation opportunities
Competitive threats and challenges

Let me search for current competitive information.“

2. Generate Competitive Analysis Content

Prepare competitive analysis with web search citations:

Content Structure:

When saving to document, append these Level 2 and Level 3 sections:

## Competitive Landscape

### Key Market Players

[Key players analysis with market share data]
_Source: [URL]_

### Market Share Analysis

[Market share analysis with source citations]
_Source: [URL]_

### Competitive Positioning

[Positioning analysis with source citations]
_Source: [URL]_

### Strengths and Weaknesses

[SWOT analysis with source citations]
_Source: [URL]_

### Market Differentiation

[Differentiation analysis with source citations]
_Source: [URL]_

### Competitive Threats

[Threats analysis with source citations]
_Source: [URL]_

### Opportunities

[Competitive opportunities analysis with source citations]
_Source: [URL]_

3. Present Analysis and Complete Option

Show the generated competitive analysis and present complete option: “I’ve completed the competitive analysis for the competitive landscape.

Key Competitive Findings:

Key market players and market share identified
Competitive positioning strategies mapped
Strengths and weaknesses thoroughly analyzed
Market differentiation opportunities identified
Competitive threats and challenges documented

Ready to complete the market research? [C] Complete Research - Save competitive analysis and proceed to research completion

HALT — wait for user response before proceeding.

4. Handle Complete Selection

If ‘C’ (Complete Research):

Append the final content to the research document
Update frontmatter: stepsCompleted: [1, 2, 3, 4, 5]
Load: ./step-06-research-completion.md

APPEND TO DOCUMENT:

When user selects ‘C’, append the content directly to the research document using the structure from step 2.

SUCCESS METRICS:

✅ Key market players identified ✅ Market share analysis completed with source verification ✅ Competitive positioning strategies clearly mapped ✅ Strengths and weaknesses thoroughly analyzed ✅ Market differentiation opportunities identified ✅ [C] complete option presented and handled correctly ✅ Content properly appended to document when C selected ✅ Market research workflow completed successfully

FAILURE MODES:

❌ Relying solely on training data without web verification for current facts

❌ Missing key market players or market share data ❌ Incomplete competitive positioning analysis ❌ Not identifying market differentiation opportunities ❌ Not presenting completion option for research workflow ❌ Appending content without user selecting ‘C’

❌ CRITICAL: Reading only partial step file - leads to incomplete understanding and poor decisions ❌ CRITICAL: Proceeding with ‘C’ without fully reading and understanding the next step file ❌ CRITICAL: Making decisions without complete understanding of step requirements and protocols

COMPETITIVE RESEARCH PROTOCOLS:

Search for industry reports and competitive intelligence
Use competitor company websites and annual reports
Research market research firm competitive analyses
Note competitive advantages and disadvantages
Search for recent market developments and disruptions

MARKET RESEARCH COMPLETION:

When ‘C’ is selected:

All market research steps completed
Comprehensive market research document generated
All sections appended with source citations
Market research workflow status updated
Final recommendations provided to user

NEXT STEP:

After user selects ‘C’, load ./step-06-research-completion.md to produce the final comprehensive market research document with strategic synthesis, executive summary, and complete document structure.

step-05-competitive-analysis.md 5.6KB Originale Blame Cronologia